IQMS has taken on several new exciting projects this year. As we kick off 2014, I'd like to preview the upcoming web shopping cart product IQMS is calling WebDirect B2C. This new product release will join our WebDirect line of offerings that includes our employee, customer and vendor portals. Many of our customers have seen or are already using the WebDirect B2B portal.
Let’s start by outlining that B2B stands for business-to-business and B2C stands for business-to-consumer. The name is somewhat descriptive of the difference between the two products, however there are some distinct differences in functionality. The B2B product is typically used for relationships where purchases by your customer can be made on account, on PO and/or for blanket purchases over multiple scheduled releases. In this case, you’ve already entered the user credentials and opened up access to the business user to enter the B2B portal prior to the user purchasing anything from the site and considerations such as customer-specific price breaks can be taken into account.
The B2C product is different in that it is open for anyone to create an account and make purchases with a credit card for single release orders. Additionally, the B2C product allows much greater flexibility to customize the user interface. In today's blog, I’d like to highlight five features surrounding the new B2C product: product architecture, credit card security, shipping options, content customization and EnterpriseIQ integration.